In January 2015, I started a web series called Wild Weekend, which focused on outdoor activities and adventure travel. It began with documenting weekend hiking trips to National Parks on the Australian East Coast. After approaching a few Outdoor Retailers for possible sponsorship, I met with the amazing team from Mountain Designs who were very supportive of my idea from the start.
We worked together on a concept that would benefit their brand as much as it would benefit the production level of Wild Weekend. It turned out be a successful campaign for the Outdoor Retailer and simultanously my first, hands-on experience with native advertising.
Ad Campaigns run by Mountain Designs based on Wild Weekend Trips
All Wild Weekend episodes are availbale to watch for free on Youtube